Privacy Statement

Last Updated: April 2026

Who We Are

Consumers Choice is a trading style of
Diamond Data Solutions Ltd, registered in England and Wales
(Company No. 09052365).

We are the data controller for the purposes of UK GDPR.

About Our Service

We operate an introducer service connecting users with third-party providers
offering a range of products and services, including financial services,
insurance, utilities, home services, and debt solutions.

Where relevant, we may share your details with FCA-authorised firms,
including Pacific Financial Solutions (FRN 688034) and BA Financial Services Ltd,
who may contact you regarding your enquiry.

We may receive a fee for these introductions.

You can verify authorised firms on the Financial Services Register at
www.fca.org.uk/register.

What Data We Collect

• Name
• Email address
• Telephone number
• Address or postcode
• Enquiry details
• Information relevant to your request (including financial details where applicable)
• IP address and device data

How We Use Your Data

• Connect you with appropriate service providers
• Allow providers to contact you
• Improve our services
• Prevent fraud and misuse

Who We Share Your Data With

• Selected service providers relevant to your enquiry
• FCA-authorised firms (where applicable)
• Trusted suppliers who process data on our behalf

All third parties are required to keep your data secure and use it only for
agreed purposes.

Legal Basis for Processing

• Your consent (for sharing data and contact)
• Legitimate interests (for service operation and fraud prevention)

Data Retention

• Active enquiries: up to 6 months
• Anonymised data: up to 3 years

Your Rights

You have the right to:

• Access your data
• Correct inaccuracies
• Request deletion
• Object to processing
• Withdraw consent

You may complain to the Information Commissioner’s Office if you believe
your data has been handled incorrectly.

Contact Us

Email: info@app.probrains.co